Centrally located at the corner of convenience and charm, Winston-Salem is known as the state’s “City of Arts & Innovation,” a designation that speaks to the out-of-the-box thinking and revolutionary ideas. Throughout the city’s 250-year-plus history, reinvention and artistic expression have remained the heart of our inspiration. It’s here in Winston-Salem that treasured historic buildings are given new life as sophisticated boutique hotels, abandoned tobacco warehouses are converted into world-renowned research centers and sprawling tobacco farms are transformed into world class wineries.
Ranked a Forbes “Top 10,” our downtown is buzzing with the energy and excitement with more than $1.7 billion invested over the last decade. From the Wake Forest Innovation Quarter, a living model of diversity, collaboration, innovation and creativity, to an impressive collection of independent restaurants and night spots, our downtown is the hub of activity for meeting attendees, visitors and locals alike. And at the heart of it all is the $20 million reinvented Benton Convention Center. Familiarly known as “The Benton,” the 105,000-square-foot center reflects the latest industry trends and forward-thinking concepts. The Benton provides a smart environment designed to stimulate productive events and strategic outputs.